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Brand Momentum

Canada's largest independent sales, marketing and retail agency, founded in 2009, with 2,000 staff nationwide delivering integrated experiential, in-retail, digital and analytics programmes.

Brand Momentum is a Canadian sales, marketing and retail agency employing around 2,000 professionals nationwide. Founded in 2009 by Hesham Shafie, the firm reports more than 30 years of expertise in connecting brands with people. It has been named three times to Canada's Top 100 Best Workplaces® and ranked 18th in PROFIT Magazine's HOT 50.

The agency describes itself as Canada's largest independent Sales, Marketing, and Retail agency. Its work spans experiential marketing, in-retail programming, digital shopper marketing, merchandising, sampling campaigns, event marketing, analytics and operational execution technology. Services are delivered as custom-tailored integrated programmes, with teams working hand-in-hand across disciplines rather than through hand-offs. Client sectors include consumer packaged goods, food and beverage, beauty and cosmetics, and consumer health.

Working practices emphasise nimble operations able to scale at short notice, and an emphasis on people, technology and execution. The company's stated philosophy, termed 'Goodness', holds that business exists to serve people and communities; its values are listed as integrity, empowerment, commitment and flexibility. Experiential campaigns, including sampling and events, are described as delivering measurable sales growth.

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