adidas is a global leader in the sporting goods industry, designing and manufacturing footwear, apparel, and accessories for virtually every sport. Founded in 1949 and headquartered in Herzogenaurach, Germany, the company operates worldwide. Its annual sales exceed €23 billion, supported by a workforce of over 62,000 people.
The company's product range includes performance products developed for athletes. Its core industry verticals span sporting goods, sportswear, athletic footwear, and athletic apparel.
adidas describes its purpose as using the power of sport to change lives, with a mission to be the best sports brand in the world. The company's culture centers on creativity, confidence, and collaboration. It has been recognized as one of the world's most attractive employers and maintains commitments to sustainability initiatives, supply chain responsibility, and community impact programs.
